Supra
Redesign of Supra Seguros’ digital presence with a clear, accessible website presenting its product offering.
client
'25
year
2025
timeframe
3 Weeks
WEB
ARG
Problem
Supra Seguros needed to modernize its digital presence and clearly communicate the importance of its products in people’s lives. The company lacked a platform to present its different insurance options (life, mixed, savings, health) in a simple and engaging way, and its online presence did not effectively convey trust. This made it harder to attract new customers and to showcase the value of its coverage in a highly competitive market.
Solution
The project focused on designing a modern, user-friendly institutional website with dedicated sections for each type of insurance: life, mixed, savings, and health. Each product was presented with short descriptions, visual cards, and clear calls to action, making comparison and understanding easier. The interface emphasized clean layouts, clear typographic hierarchy, simple iconography, and a visual style that conveyed security and trust. A mobile-first approach was also implemented to ensure usability across all devices. The result was a digital experience that strengthened Supra Seguros’ brand image, clarified its offering, and facilitated access to information and contact, boosting its commercial reach.
